Episode 5 - Ricky Knight, Fitter Bodies

Unrelenting Drive

Thursday, 30 March 2023 - 1 hour 4 minutes

On this episode of Unrelenting Drive, we're joined by "Fitter Body Ladies" owner, Ricky Knight, a former financial advisor who made the leap to become a personal trainer. Ricky shares his journey of leaving a desk job and discovering his passion for fitness.

As a financial advisor, Ricky had already learned the importance of building relationships and networking, which he applied to his personal training business and gives us insight into how he leveraged his existing network and built new relationships to grow his business.

You'll hear Ricky and Nishi discusses the challenges they faced when starting a business from scratch and how they applied marketing principles to their business and the different strategies they used to attract clients.

This episode is a fascinating look at how marketing skills can help entrepreneurs succeed, regardless of their industry. If you've been interested in learning how to market yourself or your business, or if you're considering a career change, this podcast is a must watch.