1 hour 24 minutes | Monday, 10 July 2023
We are back after an extended summer break to bring you a fantastic episode on domestic UK tourism!
We're joined by expert in the feild, Dr Marcella Daye who shares with us her latest research into domestic tourism by Ethnic Minorities in the UK.
Marcella is a fantastic communicator with a history working in radio and she shares her unique perspective with the network, bringing the Jamaican vibes to akhi&saltfish via her time working for the Jamaica Tourist Board and researching how Jamaica has faced barriers to have command of its culture in terms of tourism. It was a fascinating entry into our main topic.
Marcella's point in her research is that there’s an invisibility of ethnic minorities in domestic tourism. She highlights the stereotypes that we go home when traveling. We don’t have money, travelling isn’t a cultural reference point for us. But the numbers are also low because destinations don’t market to us.
Dr Daye talks to the reception she got from this research and inherent resistance to a call to action that seeks wholesale change. The overall call to action to our discussion is to think more about inclusion, particularly in respect to the protected characteristic of race.
It’s the information you provide, the stories you tell about your place, your provisions and facilities but also question who is making the decisions at your tourist board. Is there Diversity of Thought at the table?
If you do this, there are economic and social benefits.
To learn more, contact Marcella on: Marcella.Daye@northampton.ac.uk
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